offer the following services:
•Information gathering across all of Mexico with
access to CATI and on-line facilities, permanent mall locations
and focus group facilities.
gathering techniques: telephone interviewing (CATI),
intercept interviewing, door to door interviewing, B2B, CAPI
(computer assisted personal interviewing), on-line interviewing,
in depth interviews, focus group discussions.
•Qualitative: concept evaluation, image evaluation,
advertising and promotional campaign evaluation, label, packaging
and logo testing, advertising ads pre-test
•Quantitative: U & A, Product tests,
image and positioning, store checks, customer satisfaction
studies, market segmentation, advertising ads pre-test.