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We offer the following services:
•Information gathering across all of Mexico
with access to CATI and on-line facilities, permanent mall locations and focus group facilities.
•Data bases
•Information Analysis

Information gathering techniques: telephone interviewing (CATI), intercept interviewing, door to door interviewing, B2B, CAPI (computer assisted personal interviewing), on-line interviewing, in depth interviews, focus group discussions.

Types of studies
concept evaluation, image evaluation, advertising and promotional campaign evaluation, label, packaging and logo testing, advertising ads pre-test
•Quantitative: U & A, Product tests, image and positioning, store checks, customer satisfaction studies, market segmentation, advertising ads pre-test.